Case Study
This is our most recent case study. We introduced a skincare brand from England, Dermatonics via e-commerce and grew their sales from nothing to $2.5M in just 2 years.
UK based skincare brand with big competition.
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The Challenge.
Dermatonics faced a massive challenge when looking to expand into the United States. They had three massive competitors that were all household names in the United States. These companies also had hundreds of thousands of positive reviews on Amazon. We used gaps in the market place to build a brand that customers could resonate with.
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Creating a Brand.
Most of the companies selling foot creams in the United States had established no brand. These were simply generic companies that had no voice. With Dermatonics, we changed that. We created a brand that focused on the customer first. We created a fun, vibrant brand that made foot creams something to be excited about.
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The Launch.
We made a conscious decision to launch Dermatonics on Amazon first and worry about direct-to-consumer sales second. This allowed us to gain trust in the market place by acquiring positive reviews on Amazon. Amazon is also the most popular e-commerce platform in the United States so it allowed us to quickly start generating sales.
The results
The results of our carefully planned launch in the United States is a sustainable e-commerce business in a competitive product niche. Dermatonics is now able to compete in the same marketplace as large household names in their industry. The next phase of this product launch is improving customer lifetime value through product launches and retention tactics such as loyalty programs and subscriptions.
Explosive Sales growth.
Our carefully planned e-commerce launch led to explosive growth in the first two years of business. Within 12 months of launching Dermatonics, 3 of their products were in the top 50 best-selling items in their category on Amazon. Customers were ready for there to be change in the marketplace and as sales continue to grow, we work on establishing Dermatonics as a household name in the United States.
customer retention.
As sales continue to grow, we shift our focus from fast sales growth to customer retention. In the business of consumer-packaged-goods, customer lifetime value is one of the most important metrics. We aim to provide value so that customers feel comfortable purchasing again and again. Product launches, loyalty programs and other methods have allowed us to retain customers as the business grows.
client Testimonial
“Lyn Pharma helped our company launch our products in an extremely competitive market to great fanfare. We now have a sustainable business in the largest market in the world and our customers love us!”
— Greg Andrell, Managing Director of Dermatonics.